WHY IS THE ICE-CREAM TRUCK MUSIC SO LOUD?

The ice-cream truck came by today, and I wondered, "Why is the music so loud?" The answer came to me immediately: kids don't play outside so much anymore. The music has to penetrate the walls of houses. The dens and bedrooms.  The music has to be loud enough to reach the iPad users, the video game players, the Minecrafters and the World of Warcrafters. The Facebookers and the ear-budders. The Neflixers and the Spotifiers. And the bloggers.

So. The obnoxiously loud "Popeye" music.

Good luck ice-cream truck guy, good luck.