Wednesday, April 22, 2015


I want to warn you all about an insidious type of blog post. These posts are ironically self-referential, disguised as warnings about ironically self-referential blog posts. They are pointless and lead nowhere, but the goal of these posts is to entice the reader (you) into reading further, although the sentences, using apparently interesting multisyllabic, technical sounding words, lead nowhere. These posts often repeat themselves. They frequently say the same thing over and over again, but using different phrasing. Posts of this kind often describe themselves using the very characteristics of the blog posts they claim to be warning others to avoid. In fact, the posts are those very posts to be avoided, but by the time this is revealed, the reader has invested enough time on the blog post to continue reading, hoping for some payoff. Perhaps there is some insight hidden within the somewhat scientific-sounding jargon. It seems quite possible, that later in the blog post, the reader will find some comment on social-awareness, or some information regarding the psychology of ironically self-referencing posts. This is an illusion; the reader will gain no benefit from continuing to read this type of post, but even after several warnings, they continue to read. It is as if the blog post is physically pulling the eye across the meaningless symbols, forcing the mind to strive to combine the words into some coherent message, where none exists. It is a type of symbiotic madness, shared between the writer of the blog post, and the reader. For as the post is both written and read, the reader and writer are locked, however briefly in the same blog post. It is a type of suspended animation, because really, neither of us are doing anything useful, are we? The blog post will sometimes try to insinuate some connection between the reader and the post itself. They have been together a long time. It would be heartbreaking if there were no payoff, no point to any of this. Why did we read this?

So anyway, I just wanted to let you guys know that these types of posts are out there, and to be aware of them. If you run across one, don't read it! But perhaps it is too late.

No comments:

About Me

My photo
I am the author of 5 books: Android Down, Firewood for Cannibals, The Cubicles of Madness, Robot Stories, and most recently, Various Meats and Cheeses. I live and write in Michigan. My website is at